Recycling implies the industrial process whereby waste is being broken down and transformed into new materials that are used to produce new items.

Upcycling on the other hand, doesn’t include any industrial process, thus does not require additional energy or water, and the waste objects are reused in their current state.

Both practices aim to minimize waste, reduce carbon emissions, save energy and protect our ecosystem, being the ground base for the circular economy. While recycling has already been acquired by many industries, upcycling is still relatively unexplored opportunity that, we believe, has an amazing potential for sustainable fashion. 

Besides being the most resource-efficient production method, upcycling is also a great habit to incorporate in your daily life, because almost everything can be upcycled.

Did you know that the production of just one pair of jeans requires:

•3.625 liters of water (the same amount of water one person uses for basic needs for around 2.5 years)

•3 kg of chemicals (which are highly toxic, carcinogenic and therefore poisonous for our land and people)

•400MJ of energy (which is like leaving a light bulb on for 116 days) 

•13 square meters of harvested land

How to avoid such an excessive waste of natural resources ?

Our solution is upcycling! We create our garments using ONLY pre-existing denim, carefully sourced 100% cotton jeans.

Fast fashion is a sad outcome of overconsumption that took away the beauty of craftsmanship of clothing manufacturing. To keep up with constantly changing trends it implies mass production at the cheapest cost possible in the shortest time - often at the expense of the environment and workers. Fast fashion denotes low-quality, machine-made, low-priced garments that quickly end up in land-fills.

SLOW FASHION IS ANTITHESIS OF FAST FASHION.

Slow fashion describes a sustainable and conscious approach to production and consumption in the clothing industry. The materials have to be organic, recycled, repurposed, or upcycled, garments designed to be durable and of high quality and the manufacturing process organized ethically and resource-efficient.

The main characteristic of slow fashion is that the items are not produced in bulk, often handcrafted with an emphasis on the skills and creativity of designers and tailors.