A circular approach to the economy is a rethinking and redesigning process that now has become crucial to our society on a global level.

It is completely different from the current take-make-dispose model that humans have adopted. It means running the economy just like nature runs its own business. 

In nature there is no landfill - materials circulate: one species' waste is another’s food, things grow and die and then return to the soil as nutrients, and energy comes from the sun.

Similarly, the circular economy model implies that our products should:

  • Be designed to be disassembled and regenerated at the end of their lifespan
  • Come in safe and compostable packaging 
  • Be made and transported using renewable energy 

Just like that the goods of today become the resources of tomorrow

October 29, 2023 — Maryna Nearonova