Our story

NEARON Studio was born from the idea that fashion can be original, sustainable, and made to last. What started as a passion project between two best friends in Vienna has grown into a local upcycling brand with a bold vision: to bring individuality back into everyday style — without harming the planet.

We transform vintage and second-hand garments like jeans, blazers, shirts and suits into completely new pieces that feel fresh, flattering, and one-of-a-kind. This process is called upcycling — and it helps save resources, reduce waste, and breathe new life into forgotten clothes.

So far, we've already reworked almost one ton of second-hand jeans — turning what many would consider textile waste into wearable art. Every piece is carefully is designed and handcrafted in Vienna in collaboration with local tailors.

From pop-ups in Vienna — including one with the Austrian Fashion Association — to connecting with people who share our values, NEARON is growing thanks to a community that believes in conscious fashion and creative expression.

We’re incredibly grateful for everyone who’s been part of this so far — and excited for you to join us on this journey.