Our story

NEARON is a fashion studio on a mission to bring back authentic style while embracing diversity and individuality.

We rework locally sourced vintage garments: jeans, shirts, blazers, and suits and give them a new life in our designs - that are as unique their future owners.

This method is called upcycling, which requires fewer new materials, less energy and water.

We want fashion to become a force for good and see a huge potential in upcycling to reduce the harmful impact of clothing industry on our environment.

Founded in Vienna by two best friends who share a passion for fashion and eco-conscious lifestyle, we have rapidly evolved into an established local brand with a  supportive community that shares our values.